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I Heart America
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I Heart America

[ 04:29 ]
To kick off the first issue of GOOD, we asked W+K 12, the educational outpost of Portland, Oregon-based advertising agency Wieden+Kennedy, to devote their time and creativity to find a way to visually display the theme: I (heart) America. Now in its third year, W+K 12 recruits twelve diversely creative people— photographers, physicists, lawyers, songwriters, etc.—from thousands of applicants to apply their talents to problems of expression, advertising-related or otherwise. For more content from this Branded Channel, check out Babelgum’s GOOD
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What's the Big Idea? with Danny DeVito
We invited Danny DeVito to appear on the cover of our Big Ideas! issue. Mr. DeVito, if you're reading this: we loved working with you... But please, give us back our videocamera! For more content from this Branded Channel, check out Babelgum’s GOOD
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Sustainable Textile Making
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02:46
GOOD: Reaction Housing
When disasters like the Haiti earthquake or Hurricane Katrina strike, we need to temporarily house people and house them quickly. But how? In the aftermath of Hurricane Katrina, it became obvious that America was frustratingly ill-prepared to house people displaced by a natural disaster. Michael McDaniel took this as a design challenge. His Exo housing system—inspired by the humble styrofoam cup—could be deployed quickly and cheaply to help us when we need it most.
02:46
GOOD: Wireless Parking
What if sensors on the street knew exactly which parking spots were free? Your phone could direct you straight to a free space and the city could use that real-time information for dynamic meter pricing, discouraging driving when car traffic is too high. San Francisco is already trying the idea. If it works, it will be good for motorists, for the city, and for the environment.
02:41
GOOD: The Revolution Door
Revolving doors are ubiquitous in our cities. Why not use them to generate free energy? The Revolution Door by Fluxxlab would do just that. It converts the kinetic energy used to push the door into electricity. Several similar projects are in operation worldwide. Now we're not just spinning our wheels.
02:13
GOOD: Bryant's Better Data Center
As the country's second most wired campus, Bryant University needed a data center that was state of the art. Their new system saves energy, space, and money—and, of course, keeps the students connected.
04:47
Radar Twenty-Three: Patently Silly
Everyone has at one point had a ridiculous idea that they thought would make them millions. Some of those people went on to patent those ridiculous ideas. Some of them got made, some of them changed history, and some of them remain forgotten documents. These patents make up the content of Patently Silly, a website, book and animation series. We talk to Daniel Wright about the humor in invention like ‘Delivery of Caffeine Through An Inhalation Route’, ‘Retractable Table Top For Toilet’, ‘Voice Communication Concerning a Local Entity’, track down the inventor of the ‘Portable Electrical Mouse Trap’ and learn from lawyers about how public domain content can be used to explore different creative formats and ideas.
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BIG IDEAS: ep 4 - The Shrinking Car by Max Joseph
If there weren't any pesky practical limitations, how would you change the world? What about cars that could shrink to fit in your pocket? We could turn our parking lots into water parks. GOOD director Max Joseph explains. To watch more episodes in this series, visit the Big Ideas page.
02:40
BIG IDEAS: ep 3 - Sklar Brothers' Guns for Animals
If there weren't any pesky practical limitations, how would you change the world? Randy and Jason Sklar propose we make things a little fairer by giving animals guns, too. Hunters: the playing field has been leveled. For more videos in this series, visit babelgum.com/bigideas.
 

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