A 'Free' Distribution Case Study: Sita Sings The Blues - Nina Paley

If it’s free, how do you make money? Seven months after the Copyleft release of her animated musical feature Sita Sings the Blues, Nina Paley presents the second round of hard data from the project. The more the audience freely shares the film, the more they purchase DVDs, theatre admissions and merchandise. See the ££ numbers that prove it.