Technology is impacting the art and craft of storytelling. As the industry shifts and audiences move from passive to active collaborators, how does the art of storytelling change? How does one develop stories and characters that can travel across screens and devices? What will emerge as new formats and how will they be funded and distributed? Lance Weiler, director of The Last Broadcast and Head Trauma, details the story architecture that he employs to build story worlds around his film, TV and gaming projects.