Babelgum. Watch What's Next
In Association with IKEA

Inside Design
| 3 videos
 
04:19
Inside Design Ep 1
Three-part reality series about four New York City area designers competing to create an innovative living-room design. The Babelgum web series, in association with IKEA, follows the four designers as they work with teammates to create living room concepts and present them to a panel of three judges. The winning designer then receives a $5,000 budget to turn the concept into a real living room in a stylish Union Square loft, and gets to keep the living room furnishings. They also receive a one-year unlimited membership to 3rd Ward and a new desktop computer.
05:59
Inside Design Ep 2
Meet the designers: Luke Vahle, owner of Fifth Season Design; Lyndsay Caleo of Caleo Jewelry and Brooklyn Home Company; Shana Ecker, an independent interior designer from Hoboken, NJ; and Joshua Heintze, a furniture designer and craftsman based in Williamsburg, Brooklyn. Inside Design is a three-part Babelgum web series in association with IKEA.
06:58
Inside Design Ep 3
Which designer will win the competition and get to create their living-room?

A three-part web series in association with IKEA.
 

The Concept

Four designers pitch their living-room concepts to a panel of judges. They must use IKEA products and their own imagination to create a modern and stylish space on a modest budget.Their designs are measured against three criteria: Humanism, creativity and functionality.

THE PRIZE

The winning designer receives a $5,000 budget to turn the concept into a real living-room in a stylish Manhattan loft, and gets to keep the living room furnishings. They also receive a one-year unlimited membership to 3rd Ward and a new desktop computer.

In Association With

 

The Designers

(L - R): Luke Vahle, owner of Fifth Season Design; Lyndsay Caleo of Caleo Jewelry and Brooklyn Home Company; Joshua Heintze, a furniture designer and craftsman based in Williamsburg, Brooklyn; Shana Ecker, an independent interior designer from Hoboken, NJ.

The Judges

(L - R): Martin Doorley, Communication & Interior Design Manager at IKEA in Elizabeth, NJ; Peter Sung, Co-Founder of Design Related: Jessica Tom, Director of Marketing and Events at 3rd Ward.

Photo Credits

All photos by Michael Bonacci.

 

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