Radar Four - Universal Record Database

What do 'Most money destroyed for profit', the 'Longest shhh' and 'Most flaxseed cracker people created in one minute' have in common? They are all records held on Dan Rollman and Corey Henderson’s Universal Record Database, otherwise known as the 'definitive site for human achievement'. The founders take us through the thinking behind their project, while Zoomdoggle's Jake Bronstein waxes lyrical on the joy of inventing new categories, Emmy award winning writer/director Todd Lamb explains his obsession with fish sandwiches and photographer Emily Wilson breaks a new record live.